Purpose Contracting
2022
Brand Identity
Logo Design
Awards
2022 RGD Forge Media + Design Award for Logo Design (honourable mention)
Logo Design
Awards
2022 RGD Forge Media + Design Award for Logo Design (honourable mention)
2022 RGD Artista Award for 1st Year Student
A bold visual identity inspired by craftsmanship, precision, and dependable service.
Purpose Contracting is a conceptual small business specializing in general contracting and home renovations. The brand is designed for homeowners seeking reliable professionals who can bring their ideas to life. The goal was to create a complete brand identity that could be applied consistently across a wide range of promotional materials and brand applications while helping the business stand out in a competitive market.
Purpose Contracting is a conceptual small business specializing in general contracting and home renovations. The brand is designed for homeowners seeking reliable professionals who can bring their ideas to life. The goal was to create a complete brand identity that could be applied consistently across a wide range of promotional materials and brand applications while helping the business stand out in a competitive market.
One of the biggest challenges was designing a visual identity that felt cohesive across many different formats. I wanted the brand to communicate reliability, hard work, and passion through bold colours, a structured typeface, and simple geometric shapes. The icon features a stylized "P" that subtly resembles a measuring tape, creating a memorable visual element. Its geometric forms are repeated throughout the identity to strengthen recognition and create consistency across every application.
To bring the brand to life, I designed a variety of applications, including vehicle wraps and promotional materials, that work together to present a unified and professional identity.
