BellyBox
2024
Brand Identity
Logo Design
Packaging
Logo Design
Packaging
Blending organic inspiration with playful visuals to create a welcoming and memorable brand experience.
BellyBox is a conceptual Canadian fermenting company and food-focused subscription box business that provides authentic organic recipes and handpicked ingredients. Designed for fermented food enthusiasts and health-conscious individuals, the brand encourages people to explore the benefits of natural, at-home fermentation. My goal was to create a complete brand identity and design the various components included within the subscription box.
BellyBox is a conceptual Canadian fermenting company and food-focused subscription box business that provides authentic organic recipes and handpicked ingredients. Designed for fermented food enthusiasts and health-conscious individuals, the brand encourages people to explore the benefits of natural, at-home fermentation. My goal was to create a complete brand identity and design the various components included within the subscription box.
The main challenge was developing an identity that communicated the health benefits of fermented foods while remaining friendly, trustworthy, and approachable. I designed a logo icon that combines a stomach, jar, and smiley face to represent gut health, happiness, and fermentation. When used as a visual element, the icon also subtly resembles beneficial bacteria, reinforcing the brand’s connection to wellness. The customized typeface supports BellyBox’s playful and innovative personality, while the green and orange colour palette reflects health, growth, vitality, and organic qualities.
I applied the brand identity across a variety of subscription box materials, including the packaging, recipe bag, recipe guide sheet, and fermenting kit. Consistent use of the icon, colour palette, and layout system creates a cohesive experience across each touchpoint. To further establish BellyBox as a reliable and engaging brand, I also developed potential web applications and a social media feed that allow customers to explore the products, learn about fermentation, and connect with the brand.
